Where things are going online the demand for multiple apps in smartphone has also increased. But this greatly damages your smartphone’s health. So, the Tata Group has developed an app which they call as “super app” which has the power of multiple power in one single app. Yes, we are talking about Tata Neu.
Tata Neu-a Super app
As previously mentioned, advancements in technology have made it feasible to create a comprehensive application known as a super app. This app is designed to offer various services deemed essential for human use, and consolidates a multitude of apps into a single platform, leaving you stress-free about storage concerns.
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To be more precise, this app facilitates chatting, conducting financial transactions, shopping, and even booking transportation services. In line with fostering digital proficiency in the nation, Tata Group has unveiled Tata Neu, a super app available to both Android and iOS users. Also read about Inside Apple’s First Retail Store in India: A Visual Treat
IPL Campaign
The company has consolidated all primary services required by users into the framework of the app, which was publicized through a massive media campaign during the IPL. The app is currently leveraging the event’s popularity by empowering cricket enthusiasts to enjoy the game in large numbers.
The Tata Super App underwent a rigorous testing process following its beta version roll-out in November 2021. The app, now known as Tata Neu, is set to make an early 2022 debut. Of note, the app was launched on April 7, 2022, just in time to capitalize on the excitement surrounding the IPL season.
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It is worth highlighting that Tata Group has been selected as the title sponsor for IPL 2022 and 2023, which serves as a clear indication of the launch of the brand’s digital loyalty app. Designed to function as a “digital loyalty app”, Tata Neu offers customers across various Tata brands the ability to earn and redeem reward points in a seamless and gratifying manner. Also go through The Success Story of Nykaa: India’s Premier Beauty Retail Platform.”
Working model of Tata Neu
By selecting any of the features available, the application will direct users to the interconnected applications offered by Tata.
The Tata Neu super app will include a diverse range of services provided by the Tata Group under one unified platform. This means that Tata Neu users will have access to all the various Tata services, such as BigBasket for grocery requirements, 1mg for healthcare, Croma for electronic retailing, and more.
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The super app will also provide eCommerce deliveries for various needs, bill payment solutions, the ability to purchase electronic gadgets via Tata Cliq, and more.
Additionally, other verticals such as airline companies Vistara and AirAsia, clothing chain Westside, coffee chain Starbucks, and over-the-top services, among others, have also been integrated into the super app. This long-awaited all-in-one super app by the $103 billion conglomerate will enable users to avail of everything they may desire through a single eCommerce platform, major companies like Amazon, Walmart, and Reliance Industries are prominent players in the market.
Reports from September 2020 indicate that Walmart was considering investing approximately $25 million in Tata Group to aid in the expansion of Tata Neu. However, Walmart may have reevaluated this decision as a means of avoiding any potential complications. Interested to know about Alibaba? Read: Alibaba and its Group of 6 Business
Offers during its Launch
On the occasion of its official launch on April 7, 2022, the Tata Neu app is set to offer its users a 5% cashback in Neu coins for every purchase made through the application. Each Neu coin will be worth Re 1 and can be exchanged for shopping or other services in the future as a part of the NeuPass loyalty programme.
The NeuPass programme aims to reward the users for their purchases by providing them with Neu coins, which can further be used to avail of benefits and earn rewards in the future.
Services provided by Tata Neu
According to Tata, Neu serves as an all-in-one solution for users, providing them with valuable assistance. Among which some are mentioned below:
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- For fashion one can head to Tata CLiQ and Westside
- Need any gadgets, Croma is there to help you
- Bigbasket is there to fulfill your groceries need
- Being health conscious then 1mg is there for all those medicinal needs
- Running out of stay for any tourist area, ICHL hotels may help you
- You can book a fight via Air Asia and Air India as well(not officially announced)
- Have some fine dinner with a 5-star mean on Qmin.
Future outline for Tata Neu
On October 25, 2021, Tata Sons Ltd disclosed an investment of $2 billion. Their recent reports suggest that they are planning to generate $5 billion by selling stakes in their digital venture to external investors.
Currently, Tata Sons Ltd is in discussion with prominent entities such as CPPIB, Softbank, Temasek Holdings, and Abu Dhabi Investment Authority for the same. The target set for Tata Neu is to gather $2-2.5 billion in sales in its first year of operation.
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The platform intends to include third-party players in areas where Tata has a less dominant presence. Pratik Pal, the CEO of Tata Digital, has revealed that the hospitality and travel segments would eventually become the next prominent aspects of Tata Neu.
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