Amul India gives ‘utterly butterly honour’ to Vicky’s ‘How’s the josh’: It seems like the Uri effect is not dying anytime soon.
The film has been acknowledged w an honor by Amul India in a pictorial which features Vicky Kaushal and the famous dialogue ‘How’s the Josh?’ from the film giving it their own twist of ‘butterly’ treatment.
Vickey Kaushal who is an Indian Army Officer in the film took to his Instagram handle to share the picture alongside a caption that read, “What an Utterly Butterly honor! Thank You @amul_india @rahuldacunha #UriTheSurgicalStrike #HowsTheJosh.”
Amul India is well-known for its creativity and wacky cartoon posters on films and actors and this one feature Vicky as ‘Utterly Butterly Delicious’ Amul boy and the popular dialogue.
They have recreated Uri’s poster where Vickey is portraying the character of the army personnel. In this unusual poster, he has riffle gun in one hand and bread and butter in another. The damn cute poster, reads, ‘Makhan Ka Josh, Raid the fridge’.
One of the top-rated films, ‘Uri: The Surgical Strike,’ seems to have injected the josh in all the Indians. Right from Prime Minister Narendra Modi to Defence Minister Nirmala Sitharaman and Union Minister Smriti Irani, the film’s dialogue has won millions of hearts.
Aditya Dhar, the director of the film has managed to gather all the accolades as it surpassed all the expectations and has crossed Rs 150 crores at the box office.
On January 11, the film hit the silver screen. It’s based on the 2016 Indian Army’s surgical strikes and showcases the incidents of what happened during the Indian army’s surgical strikes in Pakistan following the attacks in Jammu and Kashmir’s Uri town.
The 2016 surgical strike began on September 29 after four militants from Pakistan attacked the Indian army at Uri on 18 September and killed 19 unarmed soldiers.
Other than Vickey, the film also stars Paresh Rawal in the key role as National Security Advisor Ajit Doval and Yami Gautam as a no-nonsense interrogation officer.
Ronnie Screwvala is the producer of the film. The film also stars Kirti Kulhari and Mohit Raina in important roles.