Meta (Parent company of Facebook and Instagram) is developing a Twitter competitor. According to a MoneyControl report, the social media company is focusing on a new standalone app for sharing text-based content.
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The app will be based on ActivityPub, a decentralized social networking protocol used by other federated apps like Mastodon, another Twitter competitor, according to the report. The app has been codenamed P92.
Source: Google
Overview of App
As per the report, the app will be branded as Instagram, allowing users to login and access it using their Instagram login details. Moneycontrol has also seen an internal product brief detailing the features and functionality of the app.
Meta has also been working on a decentralized social networking protocol. Talking about the same, a Meta spokesperson told the publication, “We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests. It is unclear whether, at an idea-stage or the development has begun on the app. As per the source, it is a work in progress.
Source: Google
Twitter is struggling to retain its user base and Meta’s recent action gives the opportunity for the company to explore new business prospects. After TikTok was banned in India, Instagram, a company of Meta, responded by adding a feature called Reels. This function, which is similar to TikTok, gives TikTok creators a new place to show their talents. Reels have now become one of Instagram’s most popular features.
Features and Functionality of P92
According to the report, P 92 is expected to offer various features including clickable links, user profiles, images, and videos. Users will also have the ability to like and follow other users. However, it remains uncertain if the initial version of the app will allow people to comment or send messages to other users.
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The development team is also thinking of including a function that would allow users to share other users’ content, but they haven’t made a decision on whether or not to do so. In order to save users from having to start from scratch, they plan to use Instagram login information to create new P 92 profiles.
Source: Google
“The team is also discussing whether to have the ability to reshare content like Twitter apart from business and creator accounts. A rights manager will be integrated from the beginning for first party content, but probably not for third party content from other apps and servers,” another source revealed.
Privacy Policy and Terms of Service
The company plans to follow its existing privacy policy but will add a separate privacy policy and terms of service for the app. In order to use P92, Users will need to accept these terms and conditions. Initially, P92 will share some data with Instagram, but eventually, the two will be separate, and there will be minimal, if any, data sharing between the two apps.