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Twitter is reversing its decision on Political ads, Read More

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In November 2019, Jack Dorsey, the then-CEO of Twitter, announced that the company would stop running paid political advertisements, citing the potential for them to be used to “influence votes to affect the lives of millions.”

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Critics of the decision, which disallowed ads from all political perspectives, took issue with it even though it was in opposition to Facebook’s stance of continuing to run political ads. Under the direction of CEO Elon Musk, Twitter has reversed its decision

TwitterOn Tuesday, Twitter’s Safety account tweeted that they are loosening their ads policy for cause-based ads in the United States, and that they plan to broaden the political advertising they allow in the near future. They also expressed their confidence that cause-based advertising can help to start public conversations about significant topics.

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There is not much information available. In a following tweet, Twitter declared that it will abide by the same guidelines as those of television and other media sources, though the specifics of this are uncertain. Additionally, Twitter stated that it will take measures to ensure the safety of users when assessing and approving content.

TwitterIt appears that Twitter is motivated to bring political ads back to the platform due to potential financial gain. This is likely a result of the company’s recent issues with advertisers, stemming from Elon Musk’s management style and his decisions to reinstate previously banned accounts and align with those promoting right wing agendas and conspiracy theories. With the upcoming 2024 U.S. elections, Twitter may be hoping to capitalize on an increased demand for political advertising.

TwitterCause-based advertisements, which cover topics such as social equity, civic engagement, and environmental stewardship, appear to be limited worldwide, apart from in the United States. Twitter’s official page on this subject has not changed since a snapshot from November 2022, and states that “advertisers whose cause-based ads target only within the United States are exempt from the above-listed restrictions.”

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