Jio will now concentrate more on pricing as well as local content following a deal with Warner Bros as it looks ahead to compete with Disney and Netflix, the sources have revealed.
As per the publicization on Thursday, a very famous series from HBO and Warner Bros, like Harry Potter and Succession, will be accessible on Jio Cinema from the next month itself.
The happening is promoted by Viacom 18 for weeks by providing famous IPL matches for free.
The Pricing Plan
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The pricing plan of JioCinema is still a matter of discussion, but Ambani has a name for hampering competitors in price sensitive Indian market by giving cheap offers. In 2016, the company gave mobile data for free.
He made his telecom service the number 1 player. He is going through that same strategy to publicize his consumer goods to compete with Coca-cola and Nestle.
Viacom 18, the broadcast part of Ambani’s Reliance Industries, didn’t swiftly reply to a request for comment. The shareholders of the division also add Paramount Global along with Bodhi Tree, a cumulated venture between James Murdoch and ex-top Disney executive, Uday Shankar.
The Warner deal, industry officials and media experts said, will skyrocket Viacom18’s so-far-announced plans to ‘revolutionize and obstruct’ the sector, and aid to influence the premium English-speaking audience in India.
Jio And Its Opponents
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At the same time, Netflix and other opponents possess content particularly made for the Indian audience, Jio Cinema’s existing free offerings majorly add old Hindi and local language movies.
Talking about sports, it has IPL cricket streaming rights till 2027, and in March caught exclusive rights for MotoGP in the country. The major challenge is the absence of fresh local and global content over JioCinema, something that will become even more crucial as the IPL season concluded next month.
JioCinema And Production Studios
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JioCinema is having a word with different production studios and has plans to roll out dozens of TV shows and movies on the platform in the future, in Hindi and different languages, a second industry source revealed to Reuters on Friday.
At the same time, IPL is the majority, and collaboration with Warner is a forefather to JioCinema’s entry into the premium subscription portion,” revealed Mihir Shah, vice president at Media Partners Asia.