Xiaomi, a well-known brand in India, has witnessed immense popularity for its smartphones, particularly the Redmi series. In a recent development, a phone from Xiaomi’s Redmi 12 series has garnered an impressive fan following, with 30 lakh units sold in just 100 days. Let’s delve into the details of this success story.
Redmi 12 Series Launch
Xiaomi launched the Redmi 12 series in India on August 1, showcasing its commitment to providing feature-rich and budget-friendly phones. The Redmi series, known for its excellent features, has become a go-to choice for many Indian consumers.
Fan Frenzy: 30 Lakh Units Sold in 100 Days
The Redmi 12 series has become a sensation among users, with an astounding 30 lakh units sold in less than 100 days. This underscores the brand’s ability to meet the diverse needs of Indian consumers with its budget-friendly yet powerful smartphones.
Key Features of Redmi 12 5G
The Redmi 12 5G, a standout model in the series, comes with impressive features, making it a preferred choice for many. Let’s take a more in-depth have a take a observe its specifications:
- Display: 6.71-inch Full HD+ LCD display with a 90Hz refresh rate
- Processor: Powered by the Snapdragon 4 Gen 2 processor
- RAM and Storage Options:
- 4GB/6GB/8GB RAM
- 128GB/256GB storage
- Camera Setup:
- Rear: 50MP + 2MP dual cameras
- Front: 8MP camera
- Battery: 5000mAh battery with 18W speedy charging
- Connectivity: 5G, 4G LTE, Bluetooth 5.3, dual-band Wi-Fi, USB Type-C port, and more
Pricing Details
The Redmi 12 5G comes in three variants, each catering to different storage and RAM preferences. Here are the pricing details:
- 4GB RAM + 128GB Storage: ₹10,999
- 6GB RAM + 128GB Storage: ₹12,499
- 8GB RAM + 256GB Storage: ₹15,499
Considering the competitive pricing and the inclusion of 5G connectivity, the Redmi 12 5G offers excellent value for money.
Box Contents
When you purchase the Redmi 12 series 5G, you can expect the following items in the box:
- Phone
- SIM ejector tool
- Semi-transparent TPU cover for added protection
- 22.5W fast charger
- USB Type-C cable
- Quick guide
- Safety guide
Display Experience
The 6.71-inch Full HD+ display on the Redmi 12 5G offers vibrant colors and a 91% screen-to-body ratio. With an LCD panel, the phone delivers a Full HD+ resolution, 550 nits of brightness, and a smooth 90Hz refresh rate.
Redmi 12 series 4G: Another Solid Option
Apart from the 5G variant, Xiaomi also offers the Redmi 12 4G with notable features:
- MediaTek Helio G88 processor
- 6.79-inch FHD+ display
- 50MP triple camera setup
- 8MP front camera
- 5000mAh battery with 18W wired fast charging
Pros and Cons
Pros:
- Attractive design
- Reliable daily performance
- Long-lasting battery
Cons:
- Software and spam notifications
- Camera performance
- Charging speed
Conclusion
Xiaomi’s Redmi 12 series has undoubtedly struck a chord with Indian consumers. The impressive sales figures within a short span reflect the brand’s understanding of the market’s needs. With its combination of affordability and powerful features, Xiaomi continues to be a dominant player in the Indian smartphone market.
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