Tere Ishq Mein Advance Booking Creates Huge Buzz: Dhanush–Kriti Film Sets Records

This year, 'Tere Ishq Mein' has generated quite a buzz before its release, making it one of the most highly anticipated Bollywood romantic dramas. 'Tere Ishq Mein' was directed by Anand L. Rai and features the beloved pairing of Dhanush and Kriti Sanon.

Prior to the film's release, many in the industry and the general public were taken aback by how well it has done at pre-release box office. Advance ticket sales have reached over ₹5 crores on the first day of bookings, indicating that this film will likely do extremely well as a romantic drama.

Record Growth in Advance Bookings

The film's ticket sales have seen continued increases in sales over the past few days. While initially standing at around ₹1.12 crores by the start of Wednesday, this amount increased to ₹2.48 crores less than 24 hours later, representing an increase of over 100% in one day's time.

The film has seen an additional approximately ₹28 million ($2.8 million) in block booking. So far, over 105,000 tickets have been sold, indicating incredible audience enthusiasm.

If current sales trends remain, trade experts predict that "Tere Ishq Mein" could see a first-day opening of ₹10 to ₹12 crores ($10 million to $12 million), making it potentially the highest-grossing romantic film opening in 2023.

Released in both Hindi and Tamil

The film is being released in both Hindi and Tamil.

The Hindi version has earned the most so far, with approximately:

• 9,850 shows
• 95,282 tickets sold
• A collection of approximately ₹2.34 crore

The Tamil version, on the other hand, has also had a good start on a smaller scale:

• 420 shows
• 10,694 tickets sold
• A collection of approximately ₹13.35 lakh

Dhanush's fans are particularly excited about the Tamil version, while the film's story and music have had a greater impact in the Hindi belt.

Promotion in Varanasi and the Ganga Aarti

In anticipation of the film's premiere, the film crew, including Dhanush, Kriti Sanon, and director Aanand L. Rai, visited Varanasi to promote the movie and attend the grand Ganga Aarti at Dashashwamedh Ghat.

The three celebrities donned traditional clothing while promoting their film and also paid a visit to the Kashi Vishwanath Temple. Their journey had not only promotional intentions but also spiritual significance for all three members of the crew.

Dhanush stated that "Varanasi is not just a city" but rather something he considers to be spiritually uplifting, stating that he feels a new sense of energy when visiting the city. Kriti Sanon described the film as "a heartfelt story" and stated that being part of this experience made it all the more meaningful for her.

Kriti Sanon's BTS moments increased excitement

Kriti Sanon has been actively documenting her experiences while filming via social and other digital platforms, and recently posted some unique photos taken on set of the project that show director Anand L. Rai directing a scene; in one of the photos, Kriti can be seen dressed as a bride.

In addition to these photos, Kriti’s post included a note about how an actor must learn to wait patiently. These sneak peeks have only added to fans' intrigue about the film.

Film's Story: A story of love, pain, and the streets of Banaras

'Tere Ishq Mein' is an emotionally charged new-age Romeo and Juliet-style love story taking place in Benares. Kriti Sanon plays the character of Mukti, while Dhanush plays the role of Shankar.

The teaser has given people plenty to talk about, as it portrays Shankar arriving at the wedding of Mukti just hours after his father died and pouring Ganga water on her. The film intends to show the complexity of human relationships, the pain associated with unreciprocated love, the anger that may accompany love, the desire to submit to another person, and ultimately to change.

Music and Aanand L. Rai's Touch

A.R. Rahman has provided the film's musical score. The impact of the score on audiences has already been felt.

Aanand L. Rai describes the film as "not only about love; it is also about surrender to emotion, which can both shatter you and reshape you."

Starcast and Production Details

The film stars:

• Dhanush as Shankar
• Kriti Sanon as Mukti
• Prakash Raj as Shankar's father
• Prabhu Deva
• Radin Kingsley
• Mahir Mohiuddin
• Sushil Dahiya

It is produced by T-Series and Colour Yellow Productions. Producers include Bhushan Kumar, Krishan Kumar, Himanshu Sharma, and Anand L. Rai.

Will it be this year's biggest romantic opener?

Based on the considerable amount of advanced bookings and enthusiastic responses from audiences so far, it appears as though 'Tere Ishq Mein' could end up being one of the largest romantic successes of 2023.

However, now there is still the question of whether or not it can sustain this same level of interest once it debuts in cinemas come March, during which time, in addition to the overwhelming excitement for this project, there is bound to be some competition from other films as well.

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