Recently, the Bharatiya Janata Party (BJP) has created a stir on social media by including characters from the popular comedy show ‘Taarak Mehta Ka Ooltah Chashmah’ in one of its posts. The move has sparked discussion about the ethical implications of using entertainment for political campaigning. Throwing light on this controversy, the show’s producer Asit Modi shared his special opinion on this matter.
BJP’s viral post: Mixing politics with entertainment?
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Ahead of the 2024 Lok Sabha elections, the BJP highlighted the party’s past contributions to public welfare through a social media post. The post which cleverly used the characters of ‘Taarak Mehta Ka Ooltah Chashmah’ to convey its message and gained attention on various social media platforms. While some appreciated the creative approach, some raised concerns about its potential to influence voters and violate the model code of conduct.
Asit Modi’s perspective: Support and defense of BJP
During a conversation, producer of ‘Taarak Mehta Ka Ooltah Chashmah’ Asit Modi expressed his views on this controversy. Asit Modi expressed his awareness of the viral post and defended the collaboration, saying that he did not find any objectionable content in it. According to Modi, the post presented a hypothetical scenario in which the question was, “What if this happens?” And the audience was not openly influenced to vote for any specific party. He stressed that the intention behind the post was light and devoid of political agenda.
Previous associations: ‘Taarak Mehta…’ and BJP
This is not the first case of ‘Taarak Mehta Ka Ooltah Chashmah’ being linked to BJP. The show was previously associated with ‘Swachh Bharat Mission’ and episodes promoting voter awareness were shown in 2019. Given these past collaborations, Modi was asked if he would object if other political parties wanted to use the show’s characters for campaign purposes.
Entertainment and politics have always been a subject of debate, with opinions divided on the appropriateness of leveraging popular culture for political gain. As ‘Taarak Mehta Ka Ooltah Chashmah’ once again finds itself embroiled in the realm of political propaganda, Asit Modi’s perspective provides valuable insight into the nuances of this complex issue. Whether such collaborations serve as entertainment or blur the lines of ethical conduct remains a subject of ongoing investigation in the ever-evolving landscape of Indian politics.
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