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Nokia- the old legend with a new look.

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Kritika Sewag
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Sometimes changing with the time becomes a necessity. Nokia, a Finland based company ,formally HMD Global when arrived in mobile industries created a drastic change in Indian market and left an amazing image of themselves of robust and fine built quality. The iconic logo of Nokia is still fresh in the memories of many users.

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As the time demanded the company taken a decision and now arrived the new logo of Nokia.

The new logo

During the MWC 2023 event on Sunday, Nokia unveiled its latest brand identity, marking a significant redesign of the company's logo, which has remained unchanged for almost six decades. Nokia's roots trace back to its establishment in 1865 as a single paper mill operation.

Nokia
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The innovative Lippincott creative consultancy has crafted a fresh logo for Nokia that presents a collection of delicate lines and circles to form the word itself. However, prevailing market trends are evident as some letters have been intentionally altered to generate negative space.

This approach has been the subject of criticism by a few contributors who feel it hinders the ease of reading. It is interesting to note that the new Nokia logo bears some resemblance to the recently updated emblem of Kia, drawing comparisons from the public.

Nokia and its logo

  • 1866:Approximately one year after Fredrik Idestam established wood pulp mills along the Tammerkoski rapids in southern Finland and near the Nokianvirta river, which was the location that would eventually become known as Nokia, the company created its inaugural logo.
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Nokia
, thus paying homage to the Suomen Gummitehdas Oy rubber factory to which the emblem had previously belonged.
  • 1965:The Nokia Corporation comes into existence with a distinctive emblem that features a circular design in black color, bearing the name "Nokia" in capital letters.
  • 1967:The brand name "Nokia" is prominently displayed in blue block letters, accompanied by three arrow-shaped icons in the top-right corner that depict mobile phone connectivity to cell towers.

    • Nokia

    The Microsoft deal 2014

    Despite being a prominent player in the mobile industry, Nokia failed to adjust to the advancements of the smartphone market, led by influential companies like Apple and Google. In 2014, the company sold its mobile phone division to Microsoft, however the outcome of the transaction was notably unsatisfactory.

    The Microsoft deal 2014
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    Nokia’s downward graph <figcaption class="pl-caption>Credit: Google

    Subsequently, Microsoft began the process of winding down its own smartphone operations. The Nokia mobile brand was later sold to HMD Global, a new entity founded by former Nokia employees, and Nokia smartphones are currently being manufactured by Foxconn subsidiary, FIH Mobile, under their brand name.

    The new revenue source

    Nokia has diversified its revenue streams to include the marketing of network infrastructure and the licensing of its substantial intellectual property portfolio, including to competitors in the mobile industry.

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    Additionally, the company has prioritized its investment in 5G technology, with this segment experiencing a positive trajectory due to limitations on the use of equipment from its Chinese counterpart, Huawei.

    Also read: US Universities Changing Their Studies Patterns Due to AI Chatbots Use

    Nokia