On Friday, Facebook parent Meta made a change to the way it currently handles postings from popular Instagram or Facebook users, such as celebrities and public figures.
The company will be putting 32 suggestions from an impartial review board that acts as a “highest court” for content and policy issues into practise in an effort to avoid business interests from affecting choices. The “cross-check” software for Meta will either fully or partially apply these changes.
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“This will result in substantial changes to how we operate this system,” Meta global affairs president Nick Clegg said in a blog post.
“These actions will improve this system to make it more effective, accountable and equitable.”
Source: Google
Meta declined to publicly disclose the accounts that are given preference when content filtering choices are made, and the company has no plans to set up a formal, open application procedure for the programme.
According to Meta, the cross-check program’s identification of users may leave them open to mistreatment.
Meta made the changes in response to the oversight panel’s request for a redesign of the cross-check system in December. The panel had expressed worry that the software appeared to put economic interests ahead of human rights by providing posts from users who broke the rules’ preferential treatment.
“We found that the programme appears more directly structured to satisfy business concerns,” the panel said in a report at the time.
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“By providing extra protection to certain users selected largely according to business interests, cross-check allows content which would otherwise be removed quickly to remain up for a longer period, potentially causing harm.”
Source: Google
According to the report, Meta informed the board that the program aims to prevent the erroneous removal of content by offering an extra level of human examination for posts made by well-known users that seem to violate regulations.
“We will continue to ensure that our content moderation decisions are made as consistently and accurately as possible, without bias or external pressure,” Meta said in its response to the oversight board.
“While we acknowledge that business considerations will always be inherent to the overall thrust of our activities, we will continue to refine guardrails and processes to prevent bias and error in all our review pathways and decision making structures.”