From Virat Kohli To Hardik Pandya, Top Cricket Celebrities Who Earn Most From Instagram

Leading Indian cricket players make a lot of money on Instagramby converting their enormous fan base into sponsored posts. The top five earners are highlighted in this list, which also explains why brands spend more for each article.

Because of their performances, consistency, and success at the highest level, top Indian cricket players frequently generate huge engagement off the field, which has frequently translated into enormous popularity outside of the sport. Top Indian cricket players like Virat Kohli, Rohit Sharma, Hardik Pandya, Jasprit Bumrah, and others have leveraged their fame to establish powerful personal brands among social media users.

Top Celebrities Who Earn The Most On Instagram

Through commercial endorsements and sponsored postings, Instagram has been a crucial social media channel in this ascent, enabling cricket players to interact with their followers and turn their fan base into substantial revenue.

In light of this, let us examine the top five Indian cricket playerswho make the most money from sponsored posts on Instagram.

1. Virat Kohli

• Indian sportsman Virat Kohli has one of the biggest social media fan bases worldwide, particularly on Instagram.
• With 274 million followers, the seasoned Indian batter is the third most followed sportsman on Instagram, behind great football players Lionel Messi and Cristiano Ronaldo.
• Virat Kohli costs between INR 11 and 14 crore for each sponsored post on the platform because to his growing global fame and brand appeal.
• The former captain of Team India continues to be one of the most sought-after athletes for brand endorsements due to his enormous brand value of INR $231.1 million (₹2,049 crore) as of 2024, which increases his profits from social media partnerships.
• The cost of Instagram posts is determined by a number of variables, such as the size of the company, the length of the campaign, the type of content, exclusivity agreements, and the promotion's total marketing reach.

2. MS Dhoni

MS Dhoni, a famous wicketkeeper-batter and former captain of India, resigned from international cricket in 2020, but his fame and iconic position have endured. After retiring from international cricket, Dhoni only played for the Chennai Super Kings in the IPL. Despite his on-field exploits, he is still one of the most popular Indian cricket players on social media, particularly Instagram. 

Because of his persistent fan base and great brand reputation, MS Dhoni reportedly charges INR 1.5 crore each sponsored post on Instagram, where he has roughly 50 million followers. The former India captain, however, is known to be extremely picky about his commercial partnerships, limiting sponsored postings to preserve exclusivity and long-standing brand value. As a result, he has hardly ever posted on Instagram.

3. Shubman Gill

• Shubman Gill, a top player for Team India, now captains the Test and ODI squads and participates in all three game types. .
• Given his increasing popularity and steady performances in all formats, Gill is one of the most marketable young cricket players in India. This has increased his fan base on social media, particularly Instagram, and made him a favored brand aimed at younger people on the platform.

By fusing his on-field exploits with a polished public persona, Shubman Gill embodies the next generation of Indian cricket players and draws companies to interact with young, social media-savvy audiences as well as cricket enthusiasts. Gill is one of the most sought-after young influencers in Indian cricket, with 18.2 million Instagram followers. He reportedly charges INR 1 crore each sponsored post, depending on brand, content style, and content requirements.

4. Rohit Sharma

Similar to Virat Kohli, Rohit Sharma is a well-known figure in Indian cricket and has captained Team India in every format. Rohit is still very well-liked on social media, particularly Instagram, but his brand worth is not as great as Kohli's. According to reports, Rohit Sharma's brand value as of late 2025 was between $41 and $45 million (INR 344 crore), ranking him among the best Indian cricket players, albeit below Virat Kohli and MS Dhoni.

With 45.6 million Instagram followers, Rohit Sharma is said to demand between INR 71 and 76 lakh for each sponsored post. Despite Rohit Sharma's enormous success as an international cricket player and considerable influence among Indian cricket fans, the fee is comparatively lesser than what Virat Kohli and MS Dhoni earn each post, indicating total global reach and brand engagement.

5. Hardik Pandya

Because of his on-field flair and off-field style, Team India star all-rounder Hardik Pandya has a huge following on social media, particularly Instagram. The 32-year-old is well-known for his daring demeanor, stylish appearance, and winning white-ball cricket matches. Young people often identify with Pandya's off-field persona because of his self-assurance, way of life, and contemporary perspective.

Hardik Pandya, who has about 45 million Instagram followers, is said to charge INR 65 lakh for each sponsored post and has developed a strong personal brand on social media.

Though his fee does not match earners like Virat Kohli, MS Dhonii and Shubman Gill, Hardik Pandya remains one of the most influential cricketers on Instagram due to his strong fan engagement levels and appeal among younger audiences