The Success Story of Nykaa: India's Premier Beauty Retail Platform."

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Kritika Sewag
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Growing Demand of Cosmetic World

The cosmetic industry has experienced an exhilarating growth, thanks to the surging demand for cosmetic products, especially among the young and bold, and the rapid digital transformation of the industry that has opened up limitless possibilities for all.

Nykaa
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Know More About This Amazing Startup

This revolutionary beauty retail company is your one-stop-shop for all your cosmetic and fashion needs, including men's innerwear! Not only does Nykaa offer authentic products sourced directly from top manufacturing brands, but their comprehensive content is next-level.

Nykaa
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Nyka's Founder

Nykaa is a major lifestyle and fashion portal in India, founded by Falguni Nayar. As Founder and CEO, Falguni has earned recognition as India's wealthiest self-made woman, and is ranked among the top ten richest self-made women globally. Her current net worth is estimated to be around Rs 57,000 crore, having experienced an impressive 963% increase in just one year.

Nykaa
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Its Growth and Rising Influence

Nykaa has emerged as a prominent e-commerce firm that specializes in offering beauty, cosmetics, and fashion products. Notably, it has been listed at a valuation exceeding some of the oldest and largest Indian businesses, such as Coal India, Bharat Petroleum, SBI Card, and Godrej.

Within a short span of four years, Nykaa has carved a niche for itself and become a top player in the e-commerce and beauty retail space.

As of October 2021, Nykaa - the popular beauty and fashion brand - has established a substantial online presence with over 17 million monthly active users and an impressive 1.5 million orders processed. In addition to these impressive statistics, the brand has achieved remarkable growth in various areas.

Nykaa <figcaption class="pl-caption>Credit: Google

For instance,
  • Nykaa claims to have amassed over 15 million registered users who rely on its diverse product range, supplied by more than 4000 brands.
  •  Complementing its expansive online presence, Nykaa now boasts 105 physical stores located across India.
  • The brand has established 23 well-equipped warehouses in 11 different Indian cities.
  • Finally, with over 3.1 million SKUs accessible through its app, website, and physical stores, Nykaa has cemented its reputation as a leading online shopping destination for fashion and beauty products.

Nykaa experienced a rapid recovery from the adversities caused by the COVID-19 pandemic, and had already achieved over 90%

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Nykaa success startup