Apple Inc. has officially sent out invites for its first major event of 2026. The event will take place on March 4 in New York City at 9 AM ET (7:30 PM IST). The invite reads, “Please join us in person for a special Apple Experience.” Interestingly, there is no tagline this time. The invite features the iconic Apple logo in yellow, green and blue shades, sparking speculation about new product colors or a possible shift in design language. With no official product confirmation yet, industry leaks and analyst reports have already fueled excitement. Here’s everything that could be announced at Apple’s March 2026 event.

How to Watch Apple’s March 4 Event Live

So far, Apple has not confirmed a livestream. That’s unusual, considering most recent Apple events have been globally streamed on apple.com and Apple TV. Apple may announce a livestream link closer to the event date. This could be a more exclusive, hands-on “Apple Experience” format rather than a traditional keynote.

If streamed, viewers can typically watch through: Apple’s official website, Apple TV app and Apple’s YouTube channel

What to Expect at Apple’s March 2026 Event

1) iPhone 17e – Budget iPhone with Big Upgrades - The iPhone 17e is expected to be one of the biggest highlights.

Expected iPhone 17e Specifications:

• 6.1-inch OLED display

• 60Hz refresh rate

• A19 chip (possibly downclocked version)

• MagSafe charging support (15W wireless charging)

• Apple’s C1x modem

• Slimmer bezels

The iPhone 17e may continue Apple’s “affordable flagship” strategy, offering strong performance without Pro-level pricing. Reports suggest it could be positioned below the main iPhone 17 lineup, targeting price-conscious buyers.

2) Low-Cost MacBook Under $1,000 - A major surprise could be a low-cost MacBook, reportedly priced under $1,000, possibly starting around $599 in the US.

Expected Features:

• Codename: J700

• Aluminum chassis

• Display slightly under 13 inches

• Powered by an iPhone-class chip instead of M-series

• Playful color options (blue, yellow, pink)

• Targeted at students and enterprise buyers

If true, this would make it the most affordable MacBook in Apple’s lineup and could significantly expand Apple’s presence in the education segment.

3) MacBook Air, MacBook Pro and Mac Studio Updates - MacBook Air and MacBook Pro refreshes are also expected.

• New M5 Pro and M5 Max chips

• Incremental performance improvements

• Battery efficiency upgrades

Apple may also refresh: Mac Studio, iMac and Mac mini

4) New iPads: iPad Air, iPad Pro and iPad Mini -  Apple is reportedly planning multiple iPad upgrades.

Expected iPad Launches:

• iPad Air (6th generation) with possible M4 chip

• iPad Pro with OLED display

• iPad mini refresh with OLED

• 12th-generation base iPad with A18 chip

The focus may be on chipset improvements and display upgrades rather than major design changes

5) Siri and AI Upgrades -  Siri is also expected to receive incremental upgrades.

• iOS 26.4 update

• Enhanced AI-powered features

• Possible integration with Google Gemini under a partnership

If confirmed, this would signal Apple’s stronger push into AI-driven experiences as competition intensifies across the tech industry.

What Do the Invite Colors Mean?

• New MacBook color options

• iPhone 17e color variants

• A creative or lifestyle-focused event theme

Apple is known for embedding subtle hints in its event invitations. Whether this is a design clue or a strategic misdirection remains to be seen.

Why This Event Matters

• Affordable smartphones

• Budget laptops

• AI software expansion

• Tablet upgrades

• Silicon performance improvements

If the low-cost MacBook launches at $599, it could disrupt the entry-level laptop market. Meanwhile, the iPhone 17e may strengthen Apple’s presence in the mid-range smartphone segment globally.

With the iPhone 17e, a budget MacBook, refreshed Mac lineup, new iPads, and AI-driven Siri improvements potentially on the table, Apple’s first event of 2026 looks strategically important. Whether this turns out to be a full keynote-style launch or an exclusive in-person experience, one thing is certain: March 4 could set the tone for Apple’s entire year.

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