Tata Neu: A Super App by Tata Group for Rewarding Experiences

Where things are going online the demand for multiple apps in smartphone has also increased. But this greatly damages your smartphone’s health. So, the Tata Group has developed an app which they call as “super app” which has the power of multiple power in one single app. Yes, we are talking about Tata Neu.

Tata Neu-a Super app

As previously mentioned, advancements in technology have made it feasible to create a comprehensive application known as a super app. This app is designed to offer various services deemed essential for human use, and consolidates a multitude of apps into a single platform, leaving you stress-free about storage concerns.

IPL Campaign

The company has consolidated all primary services required by users into the framework of the app, which was publicized through a massive media campaign during the IPL. The app is currently leveraging the event's popularity by empowering cricket enthusiasts to enjoy the game in large numbers.

The Tata Super App underwent a rigorous testing process following its beta version roll-out in November 2021. The app, now known as Tata Neu, is set to make an early 2022 debut. Of note, the app was launched on April 7, 2022, just in time to capitalize on the excitement surrounding the IPL season.

Working model of Tata Neu

By selecting any of the features available, the application will direct users to the interconnected applications offered by Tata.

The Tata Neu super app will include a diverse range of services provided by the Tata Group under one unified platform. This means that Tata Neu users will have access to all the various Tata services, such as BigBasket for grocery requirements, 1mg for healthcare, Croma for electronic retailing, and more.

Offers during its Launch

On the occasion of its official launch on April 7, 2022, the Tata Neu app is set to offer its users a 5% cashback in Neu coins for every purchase made through the application. Each Neu coin will be worth Re 1 and can be exchanged for shopping or other services in the future as a part of the NeuPass loyalty programme.

The NeuPass programme aims to reward the users for their purchases by providing them with Neu coins, which can further be used to avail of benefits and earn rewards in the future.

Services provided by Tata Neu

According to Tata, Neu serves as an all-in-one solution for users, providing them with valuable assistance. Among which some are mentioned below:

On October 25, 2021, Tata Sons Ltd disclosed an investment of $2 billion. Their recent reports suggest that they are planning to generate $5 billion by selling stakes in their digital venture to external investors.

Currently, Tata Sons Ltd is in discussion with prominent entities such as CPPIB, Softbank, Temasek Holdings, and Abu Dhabi Investment Authority for the same. The target set for Tata Neu is to gather $2-2.5 billion in sales in its first year of operation.

<figcaption class="pl-caption>Credit: Google

The platform intends to include third-party players in areas where Tata has a less dominant presence. Pratik Pal, the CEO of Tata Digital, has revealed that the hospitality and travel segments would eventually become the next prominent aspects of Tata Neu.

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