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Tata Motors Plans To Set Up Separate EV Showrooms In India

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Sharmistha Suman
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Tata Motors have decided to become the first traditional automaker in India to have separate sales showrooms for electric vehicles. This advancement comes after industry-wide sales of electric vehicles more than tripled, last year.

The step was powered by increasing consumer preference for this powertrain. 

As per the report of the Economic Times, the electric vehicle branch of the Tata Group automotive flagship, Tata Passenger Electric Mobility is now completing its strategy for the new sales medium, adding design, location, and the number of channels. 

Tata Motors
As per the sources known to the matter, the firm targets to get the showrooms up and running over the coming six months to one year, having an original plan to establish 10 outlets in the top 10 tier-2 cities.

At the present time, Tata Motors sells five out of every six electric powertrain cars sold in India, making it a leading player in this industry. The company has verified that it is acknowledging dealership formats that are lined up with its dominance in the EV portion, but it refused to share further information. 

The Plan Of Tata Motors

This plan to establish a different sales outlet for EVs is judged as a precursor to the aim of the firm of doubling its e-PVs to 100,000-110,000 in fiscal FY24. 

The firm is possible to conclude FY23 with sales of more than 50,000 units. To have this target, Tata Motors is taking measures to build up separate sales mediums is a vital part of this step. 

tata motors
The value of making up a 6-7,000 square feet showroom in a satellite city is calculated to be approx Rs 95 lacks to Rs 1 crore, as per the calculations of the dealer. 

The dealer motto listed by the firm has so far signed rental/lease deals with property owners and the making up of the showrooms will commence in a month after the firm gives design and layout specifications. 

Conclusion

The step of Tata Motors to make a different sales outlet for electric vehicles is a vital advancement for the EV market in our country. As the number of consumers opting for electric vehicles increases, the automakers will require to adapt to this altering market dynamic to be competitive. 

Tata Motors
By dominating the market by setting up separate sales outlets for EVs, Tata Motors is placing itself at a dominating place in this swiftly growing market sector. 

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Concluding, Tata Motors' publicization is an experiment of the firm’s dedication to driving the transition to electric mobility in our country. 

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