McDonald’s to acquire big data firm for USD 300 million: Report

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Do bigger data and fast food go together? But if you ask McDonald’s, the answer will be yes. The fast-food chain is allegedly receiving a Tel Aviv-based big data firm Dynamic Yield for a mammoth USD 300 million.

Dynamic Yield is a startup that is known for its algorithmically driven ‘decision logic’ technology. When you add any product to your cart, this is the technology that tells you about what others purchased, as per Wired reports.

Since the acquisition of Boston Market in 1999, the acquisition will make it McDonald’s biggest purchase ever.

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