Honda Motors is gearing up to introduce an array of new SUVs in the Indian market, with a clear emphasis on electric vehicles. One such anticipated launch is an electric SUV based on the Honda Elevate, reflecting Honda’s steadfast commitment to EVs. Let’s delve into what Honda has planned for the Indian consumers.
Honda’s Revival Strategy
The Company is on a mission to regain its market share in India. To achieve this, the Japanese automaker has strategized the following steps:
- Current Line-Up: Presently, H-Onda offers only three models in India: Amaze compact sedan, City sedan, and the recently launched Elevate mid-size SUV. The Elevate, in particular, has received a warm reception among consumers.
- Sales Target: Aiming high, Honda wants to boost its sales by 35% in the second half of this fiscal year.
Expanding the Product Line
In a recent interview with an online media publication, Toshiyo Kuwahara, the CEO of Asian Honda Motor Company, shared insights about Honda’s expansion plans for India:
- Five New Launches by 2030: H-Onda aims to bolster its model lineup by introducing five new products by 2030. A significant chunk of these is expected to be in the fast-growing SUV segment.
- Elevate Electric – The Flagbearer: The most notable upcoming model is an electric SUV based on the Honda Elevate. This demonstrates H-Onda’s solid commitment to electric vehicles.
- Electrification Goals: Kuwahara revealed the company’s primary focus would be on electrifying its vehicle range. H-Onda plans to launch its first full-electric car within the next three years. The ultimate goal is to achieve carbon neutralization at a global level by 2040, with detailed plans laid out for 2030 and 2035.
Collaborations and Alliances
To strengthen its technology and market position, Honda remains open to collaborations and alliances:
- GM Partnership: Last year, H-Onda had forged a partnership with General Motors (GM) for the development of affordable EVs. However, this $5 billion plan recently came to an abrupt end. This decision stems from GM’s strategic shifts aimed at focusing more on profitability by slowing down multiple EV launches. The rising costs linked partially to the United Auto Workers’ strike might also be a factor. Nevertheless, H-Onda has reaffirmed its unwavering commitment to its future EV plans.
Conclusion
These upcoming launches and its emphasis on electric vehicles clearly indicate the automaker’s vision for the Indian market. With a blend of traditional SUVs and futuristic EVs, H-Onda is setting the stage for an exciting automotive future in India. As the market awaits these launches with bated breath, the road ahead for H-Onda looks promising and electrified.
Also Read – 5 Upcoming SUVs to Look Out for in 2024: A Comprehensive Guide