Godrej Acquires FMCG Business of This Giant Organisation | Know How Huch Amount It Spent

Godrej Consumer Products Limited is a leading Indian consumer goods company that offers a wide range of household and personal care products, including Refrigerators, Washing Machines, soaps, liquid detergents, hair colourants, etc. The company delivers its products in almost every part of India and also has a strong presence in several other countries.

However, Godrej has recently signed a mega deal to expand its business and reach into the Indian market. The latest reports say that the company has acquired the FMCG (Fast Moving Consumer Goods) business of Raymond Consumer Care Limited (RCCL), a market giant in deodorants and sexual wellness categories.

Apart from this, Godrej will also acquire the trademarks of various deodorants, such as Park Avenue, Premium, and Kamasutra. According to the reports, The consumer goods companies spent Rs 2,825 crore on this deal. Scroll down to read what Godrej’s CEO and MD, Sudhir Sitapati said in the announcement.

“This Acquisition Allows Us to Complement Our Business Portfolio,” Said Godrej CEO Sudhir Sitapati

The CEO also added that these categories of Raymond have the potential to provide double-digit multi-decade growth to the low per capita consumption in India.

Continuing the statement, Atul Singh added, "Having brought these brands to the forefront of consumer recall, we believe that Godrej Consumer Products will provide the requisite impetus to further drive the growth of these brands."

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