From Selling Door To Door, See How Karsanbhai Patel Immortalized His Daughter By Making Nirma - "Sabki Pasand Nirma"

"Doodh Si Safedi.. Nirma Se Aaye,
Rangeen Kapde Bhi Khil Khil Jaye..
Sabki Pasand Nirma...
Washing Powder Nirma"

Bet you sang that in your head, right? Nostalgia struck big time as we practically spent all our childhood singing this jingle.
But do you know that the story behind this is as fascinating as the jingle itself!

<figcaption class="pl-caption>Via: ShabdBeej

Such was the dedication and love of a father! Nirma now holds an overall 20% market share in soap cakes and about 35% in detergents.
This shows nothing is impossible once you make your mind!
Karsanbhai jumped into the market when Surf was already making big, but he didn't fear the size of his rival.
Maybe that's why you're reading his story at this moment!