Dream 11 - A Strategic Mind Game

Sports is not just a game but an emotion in India and around the world. Whether you are a player or an audience winning and loosing affects both the side.

But things changes when you play both the roles at the same time, in other words you can use a mobile phone application to set plot for the virtual players of the match using your expertise in it and decide whether it will be a win or lose. If everything is placed correctly then you could get some rewards as well.

The company's early days

Regarding the inaugural members of Dream 11

Harsh Jain (Co-founder and CEO, Dream11)

The operational approach adopted by Dream 11

Dream11 generates revenue solely through its fantasy gaming platform and does not rely on any advertising agencies such as Google ads.

In order to ensure a smooth and efficient user experience, the company decided to discontinue their use of Google AdSense. Interestingly, only 10% of Dream11's users participate in paying contests which highlights the difficulty and cost of converting free users into paying ones.

It's noteworthy that Dream11 was the first app in India to introduce a private fantasy gaming application, offering users the option of freemium, premium, and private methods of gaming to earn monetary rewards.

Dream11 imposes a commission of more than 20% on the total earnings in both big and small leagues, while other platforms, such as Halaplay or MyTeam11, apply significantly lower commissions or even no charge at all for private competitions.

Nevertheless, Dream11 remains popular due to the flexibility it provides in creating customized contests with personal preferences for, say, cricket teams.

However, it should be noted that Dream11 still requires a minimum commission of 20%, indicating that the platform generates revenue while users enjoy their gaming experience.

The revenue generated by Dream 11

Revenue model of the company is very simple and easy.

• Every level has their own fees and when a participant decide their level then the they pay the fees accordingly.
• Dream11 earns a percentage of approximately 15-20% from the total pool when users receive earnings based on the real-time performance of their selected players.

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The funding stages of the company

<figcaption class="pl-caption>Credit: Google

Dream11, along with its parent company Dream Capital, is currently strategizing to extend its portfolio in sports, fan engagement, and fitness in India and beyond. As cricket is so famous and IPL is a celebrated cricket league, it will be interesting for the company’s future to bring new ideas and development.

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