Apple Vision Pro Production Cut: Poor Sales Force Apple to Rethink Spatial Computing Strategy

When you first heard Apple pitch the Vision Pro as the future of “spatial computing,” it sounded like a sci-fi leap you’d eventually want on your desk, or your face. But now, the Apple Vision Pro production cut tells a very different story.

After sluggish sales and muted consumer interest, Apple has reportedly scaled back both manufacturing and marketing of its most ambitious mixed-reality device yet.

For a company known for redefining categories, this moment feels unusually sobering. And if you’re following tech trends closely, it may also signal where the industry is really headed next.

Apple Vision Pro Production Cut: Reasons Behind Poor Sales

You do not have to be an insider to figure out why demand cooled. The Vision Pro had a stunning technology to roll out in the market, yet some obstacles could not be overlooked.

This is what held you and many others back:

• Eye-watering price: It starts at $3,499 (approximately ₹3.15 lakh), which seems unaffordable to the average customer.
• Bulky design: According to reviewers, it was heavy and uncomfortable to use during long sessions.
• Limited use cases: A fantastic demo, featuring some essential everyday applications.
• Small app ecosystem: Approximately 3,000 visionOS apps, which is a drop in the ocean compared to iOS.

Apple sold approximately 45,000 units in the final quarter of 2025, according to the estimates of the IDC. That is quite different to the millions of iPhones that Apple delivers each quarter, and one of the main factors that led to the Apple Vision Pro production cut.

Apple Vision Pro Production Cut vs Apple’s Core Products

In order to really understand the scale of this slowdown, it is better to compare Vision Pro and Apple's other hardware lines.

You can clearly see why Apple decided to quietly step back. Reports suggest Apple even slashed Vision Pro digital advertising by over 95% in key markets such as the US and UK.

Apple Vision Pro Production Cut Reflects VR Market Slowdown

This isn’t just Apple’s problem, you’re watching a wider VR reality check unfold. Research firms predict a 14% year-over-year decline in global VR headset shipments, with consumer enthusiasm cooling fast.

Even Meta, which controls nearly 80% of the VR market with its cheaper Quest headsets, is scaling back its metaverse ambitions. The difference? Meta’s devices start around $349 ( approx. Rs 31, 500), making them far easier for you to justify as a gaming or entertainment purchase.

The takeaway is simple: bulky headsets haven’t become the smartphone replacement many once promised.

Apple Vision Pro Production Cut Shifts Focus to AI Wearables

This is where, as a tech observer, you might find this interesting. Even though it was a setback, Apple isn't giving up on wearables; it's simply changing its approach slightly.

According to industry reports, Apple has paused the development of a next-generation Vision Pro, as it focuses on AI-powered wearables, which includes the following:

• Smart glasses with lighter designs
• AI-enhanced AirPods and accessories
• Glance based, hands-free computing experiences

Smart glasses, in particular, are gaining traction. IDC estimates this segment grew over 200% in 2025, which suggests that the subconscious, ever-present AI can be what calls to you more than the vast VR worlds.

Apple Vision Pro Production Cut Doesn’t End the Vision

If you’re wondering whether Vision Pro is a total failure, the answer is more nuanced. Though it was doing poorly as a consumer device, it is finding its use in business and education.

Real-world use cases include the following:

• Surgeons using Vision Pro during live operations
• Universities that train students in manufacturing simulation
• Engineers visualizing complex designs

Analysts believe that Apple will have a shipment of approximately 290,000 units in 2026 due to its use by professionals and a rumoured cheaper model.

Apple Vision Pro Production Cut: What It Means for You

The Apple Vision Pro production cut is less about defeat and more about recalibration. Apple aimed too high, too early, for mainstream consumers, but the tech itself isn’t going away.

If anything, you are looking at what may be considered as a transition to more practical AI-based wearables that can be seamlessly integrated into our everyday life, but not strapped to your face at ₹3 lakh.

FAQs

Q1. Why did Apple stop the production of Vision Pro?
Due to the poor performance in sales, because of high pricing, poor consumer demand, and limited apps.

Q2. How many Apple Vision Pro units were sold?
Estimates suggest around 45,000 units in Q4 2025.

Q3. Is Apple discontinuing Vision Pro?
No. Apple is reportedly working on a cheaper version and shifting focus to enterprise users.

Q4. What is Apple focusing on next after Vision Pro?
AI-powered wearables, smart glasses, and lighter, more practical devices.

Q5. Are VR technologies becoming less popular?
Yes, consumer VR shipments are declining, while artificial intelligence (AI) devices and smart glasses are becoming increasingly popular.

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