Are you wondering how to use LinkedIn to grow your business? One common misconception about LinkedIn is that it is a tool exclusively designed for job seekers. The truth is that LinkedIn is also a great tool for everyone, for example, a student looking to explore different career paths, a HR professional looking for top talent, or a small business owner looking to grow their business. In short, LinkedIn is a powerful networking tool that can be adapted to almost anyone in the job market.
Here are 5 great ways to use LinkedIn to grow your small business:
1. Get answers to challenging questions on LinkedIn:
LinkedIn Answers and Groups are amazing resources that tap into the range of your network and people who are facing the same challenges as you. Post a question in the targeted category or on the discussion board of a related group, and the answers will start pouring in almost immediately.
2. Market Your Business with the Company’s Pages:
LinkedIn marketing agency services are indeed a great way to market your business online. By thoroughly completing your company page on LinkedIn and optimizing it for target keywords, you can increase your chances of being found online. First, start by populating your company’s overview page with informative descriptions that contain the types of keywords your ideal customer would search for.
Include your company’s area of expertise in the specialties area and populate it with more keywords. Also, be sure to include your blog posts by inserting your blog feed URL. Integrate multimedia elements such as a YouTube video and photos to make your page more attractive and stand out from the crowd. Update your status frequently to stay in front of your followers, subtly reminding them that you are an active player in their field.
3. Attract new clients by answering questions related to your domain:
Get noticed as an industry expert by helping other businesspeople solve their problems. Answer questions in LinkedIn Answers or respond to questions posted in the discussion section of groups that you belong to. Also, check out your connections status updates on your home feed to see if they have any questions or are tackling new projects you might be able to provide some assistance with. This is really a wonderful opportunity to gain new business, or at least hit upon potential clients to pitch your business by soft pitching your skills and experience.
4. Conduct Market Research:
Using LinkedIn, you can conduct polls or organize an in-person focus group for free. Send out a poll via LinkedIn Q&As and status updates to get the opinion of industry professionals or laypeople about new product ideas, a new web page, or where you could use some improvement.
5. Spy on the Competition:
The company pages are not just a way to sell your brand; they can also provide useful information about your competition. By keeping an eye on who the competition is connecting with and their new product releases, you can learn a lot about their next moves. You can even get an HR report by following your competitors’ company pages, viewing who has been hired, who has left, and what job openings are available.
Endnote:
After reading so far, if you think LinkedIn can really grow your business, then consider hiring Social Media Marketz, which is one of the best and leading digital marketing agencies in India to help you meet the need effectively. The company offers world-class LinkedIn marketing agency services that will improve your bottom-line, increase ROI, and help drive new customers to your website.