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Xiaomi is set to make a significant impact in the smartphone market with the global launch of its Xiaomi 17 Ultra on February 28, 2026, just before the Mobile World Congress in Barcelona, aiming to capture media attention and pre-order momentum ahead of competitors like Samsung and Apple
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The Xiaomi 17 Ultra, along with the standard Xiaomi 17, is expected to be released at high price points, entering the ultra-premium market segment The 17 Ultra could be priced around EUR 1,499 to EUR 1,699, with Indian prices potentially starting at ₹1,25,000.
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The design of the Xiaomi 17 Ultra features a large circular camera module with a strong Leica presence, available in colors like black, white, and green The Leica-branded edition includes a red dot badge, appealing to photography enthusiasts.
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The Xiaomi 17 Ultra is designed with photography as a core focus, featuring a 69-inch LTPO AMOLED display with 2K resolution, and a powerful camera setup including a 50MP main sensor, 50MP ultra-wide, and 200MP periscope telephoto lens, co-engineered with Leica.
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The device is powered by the Qualcomm Snapdragon 8 Elite Gen 5 chip, supports up to 16GB of RAM, and runs on HyperOS 3 based on Android 16 Its camera capabilities have earned it a high DXOMARK ranking, showcasing its strength in mobile photography.
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The phone boasts a 6,800mAh battery with 90W wired and 50W wireless charging capabilities, along with IP66/IP68/IP69 ratings for durability The standard Xiaomi 17 may feature an even larger 7,000mAh battery in some markets.
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By stepping into the ultra-premium segment, Xiaomi aims to compete directly with flagship models from Samsung and Apple, positioning the 17 Ultra as a leading Android device for 2026
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The launch raises questions about consumer acceptance in India, particularly regarding Xiaomi's new pricing strategy in the ₹1 lakh-plus range, with February 28 set to reveal market reactions
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If Xiaomi can maintain strong software support in markets like India and Europe, the Xiaomi 17 Ultra could become one of the most significant Android launches of 2026, marking a bold move away from the company's "value flagship" roots
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