Twitter made the decision to reverse its ban on political ads in November 2019. image credit: Google

The ban was reversed under the direction of CEO Elon Musk. image credit: Google

Twitter will now allow cause-based ads in the United States. image credit: Google

They plan to broaden the political advertising they allow in the near future. image credit: Google

Twitter will abide by the same guidelines as those of television and other media sources. image credit: Google

They will take measures to ensure the safety of users when assessing and approving content. image credit: Google

Twitter may be motivated to bring political ads back to the platform due to potential financial gain. image credit: Google

The company's recent issues with advertisers may have contributed to the decision. image credit: Google

Twitter may be hoping to capitalize on an increased demand for political advertising for the 2024 U.S. elections. image credit: Google

Cause-based advertisements are limited worldwide , apart from in the United States. image credit: Google