Selfiee, starring Akshay Kumar and Emraan Hashmi, is facing challenges in generating buzz and advance ticket sales ahead of its release. image credit: Google

The film's well-received trailer and promotional campaign have not translated into strong presales. image credit: Google

Only 6,500 tickets have been sold in three national chains as of 10pm. image credit: Google

This number is much lower than expected and may impact the film's day one collection. image credit: Google

The late opening of advance bookings may help to reduce negative coverage and increase spot bookings. image credit: Google

Audiences are making a clear demarcation between films they prefer to watch on the big screen and those they are willing to wait to watch digitally. image credit: Google

Selfiee seems to be a film that falls in the second category, according to audience response to presales. image credit: Google

The film's long promotional campaign may have reduced curiosity and interest in the film. image credit: Google

Selfiee will not face competition from any major releases next week , providing an opportunity for a long open run. image credit: Google

The film's success on its opening day will be critical to its overall box office performance. image credit: Google