Samsung wins lawsuit against S10 Entertainment & Media.
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Jury finds Samsung's use of "S10" name does not violate trademark rights.
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S10 argued Samsung's advertising would confuse customers.
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Samsung countered it had priority to the S10 name.
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S10 manages pop singers Anitta and Normani.
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S10 began using "S10" name in 2017.
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Samsung began selling Galaxy S-series smartphones in 2010.
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S10 received social-media messages from people trying to buy Samsung's phones.
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Samsung and S10 had discussed a potential deal for Anitta to endorse the tech giant.
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Samsung's use of "S10" would not cause confusion, the company said.
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