Nokia Unveils First Logo Change in 60 Years – Here’s the Story Behind It

Nokia, a longstanding player in the technology and software sector, has unveiled a new logo for the first time in 60 years, signaling a shift in its corporate identity and growth strategy

The redesigned logo features five unique shapes forming the word NOKIA, marking a departure from the traditional blue font to a more colorful representation, unveiled during the MWC event in Barcelona

Under CEO Pekka Lundmark's leadership, Nokia is implementing a three-stage strategy: reset, accelerate, and scale, with the company now entering the acceleration phase

Nokia is shifting its focus towards selling equipment to enterprises, aiming to boost its enterprise sector revenue, which saw a 21% growth last year, and is currently 8% of its total revenue

The company is expanding its offerings in private 5G networks and automated factory equipment, partnering with telecom manufacturers to serve the manufacturing sector

Nokia's plans include prioritizing areas where it can achieve global leadership, and it is considering divestment from non-core areas to streamline its focus

The company faces competition from tech giants like Microsoft and Amazon, particularly in automation and data centers, as it navigates a challenging telecom equipment market

Despite market pressures, especially in low-margin regions like India, Nokia expects stronger performance in North America later in the year, with India currently being its fastest-growing market