Meta has launched a paid subscription service called "Meta Verified" to authenticate user accounts on Facebook and Instagram.
image credit: Google
The service starts at $11.99 per month and is primarily aimed at content creators looking to expand their presence on the platforms.
image credit: Google
Users who subscribe to Meta Verified receive a badge indicating their account has been verified with a government ID.
image credit: Google
The service also provides extra protection against impersonation, direct access to customer support, and more visibility.
image credit: Google
Meta Verified will be rolled out in Australia and New Zealand this week before coming to other countries.
image credit: Google
The service is not yet available to businesses.
image credit: Google
The move follows a similar service launched by Twitter.
image credit: Google
The traditional advertising-based business model that has long dominated the internet is faltering.
image credit: Google
The service is part of Meta's diversification efforts and is not expected to generate significant revenue during the test phase.
image credit: Google
The pricing of Meta Verified may pose challenges in countries where users cannot afford to pay $12 a month, or in cash-based economies where they may have fewer ways to get the money to Meta.
image credit: Google
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