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Apple is set to launch the iPhone 17e next month, featuring the powerful A19 chipset, which is currently used in the iPhone 17 series, with a price around ₹50,000 ($599)
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The iPhone 17e targets emerging markets like India, where Apple sees less competition, as rivals like Google's Pixel 10a and Samsung are not focusing on this segment
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This new model could be the first to include Apple's own modem chip and will support MagSafe charging, building on the iPhone 16e project from last year
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Alongside the iPhone 17e, Apple plans to release new iPads and iPad Airs The base model iPad will come with an A18 chip, incorporating 'Apple Intelligence' (AI) capabilities.
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The new iPad Air is expected to feature the M4 chip and an OLED display, enhancing the user experience with improved visuals and performance
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Apple's launch plans also extend to their laptop series, with a new MacBook Air featuring the latest M5 architecture, promising better performance and battery life
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The MacBook Pro is also slated for an update, indicating Apple's comprehensive approach to updating its hardware lineup
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Apple AI, integrated into the iPhone 17e and new iPads, enhances user experience through smarter Siri, improved photo editing, and seamless sharing capabilities
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The company's strategic focus on India reflects its aim to capture the market by offering advanced technology at competitive prices
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These launches underscore Apple's commitment to innovation and expanding its presence in diverse global markets, particularly in emerging economies
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