Elon Musk is reportedly seeking to develop an alternative to OpenAI's ChatGPT.
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Musk has approached AI researchers, including Igor Babuschkin, who recently left Alphabet's DeepMind.
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ChatGPT is a text-based chatbot that gained attention in Silicon Valley for its ability to draft prose, poetry, or even computer code on command.
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Musk co-founded OpenAI in 2015 as a nonprofit startup but left its board in 2018.
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He praised ChatGPT as "scary good".
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Musk and Babuschkin have discussed assembling a team to pursue AI research, but the project is still in the early stages.
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There is no concrete plan to develop specific products yet.
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ChatGPT has compelled tech giants to jump into the AI race, and several companies are developing their own ChatGPT-style AI chatbot.
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China's Baidu is working on Ernie Bot to rival ChatGPT and revamp its search engine.
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Baidu has invested heavily in AI and is at the forefront of efforts to create a Chinese rival to the AI platform developed by OpenAI and backed by Microsoft.
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