Apple March 4 Event 2026: iPhone 17e, New MacBook, iPads & AI Features Expected

Apple Inc is set to host its first major event of 2026, called the "Apple Experience," on March 4 in New York City, where several new products are expected to be unveiled.

Among the anticipated announcements is the iPhone 17e, positioned as a budget-friendly option with notable upgrades like a 61-inch OLED display, A19 chip, and MagSafe charging, aimed at price-conscious consumers.

A surprise announcement could be a low-cost MacBook, potentially priced around $599, featuring an aluminum chassis and iPhone-class chip, targeting students and enterprise buyers

Updates to the MacBook Air, MacBook Pro, and Mac Studio are expected, with new M5 Pro and M5 Max chips, offering performance and battery efficiency improvements

Apple plans to refresh its iPad lineup, including the iPad Air, iPad Pro, and iPad Mini, focusing on chipset enhancements and display upgrades, such as OLED screens

Siri is anticipated to receive AI-driven enhancements as part of the iOS 264 update, possibly integrating with Google Gemini to boost Apple's AI capabilities.

The event invitation's color scheme hints at potential new color variants for products, although it remains unclear if this is a design clue or a strategic misdirection

The introduction of a $599 MacBook could disrupt the entry-level laptop market, while the iPhone 17e aims to strengthen Apple's position in the mid-range smartphone segment globally

This event is strategically important for Apple, with the potential to set the tone for the company's product lineup and market positioning for the rest of the year