Selena Gomez joined the club of billionaires at the age of 32, it is her beauty brand “Rare Beauty” that became globally successful.
Selena Gomez’s beauty brand increased her worth to $1.3 billion. Aboanfied brand launch in 2020. The brand is known for its; popular blush products that alone set the benchmark of $70 million growth in revenues in 2022.
Rare beauty brands have become a huge success in a very short period of time. Selena Gomez’s other sources of income are the likes of Puma, Coach, and Louis Vuitton.
What Makes Unique Rare Beauty Brands and How it Encore Trust Among the All Generation of Women
Rare Beauty brand is cruelty-free and vegan. Rare beauty brands promote not to transform any celebrity look, but to promote your original beauty whatever your look, gender, or age is. It’s all about an expression of self-love and care. It is all about expression and self-love.
The brand aims to create a “safe and welcoming space” in the beauty industry that supports mental well-being. “ Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.
The brands became popular in a very short period of time due to their social media success on Instagram and TikTok, which makes them more authentic among makeup enthusiasts and self-expression advocates.
Know the Top 5 MakeUp Products of Rare Beauty Brands
Rare Beauty has been perpetually trending globally since its inception. As the name suggests the brands are highly distinct from other brands because of their authenticity and glamourize you in your own way.
The brand blush which has unprecedentedly risen in popularity because of its applicability and easily blendable in a skin gives a profound look to your skin and glow.
Many beauty influencers have been using those brands, which help you to become a pro in a few days. Check out the beauty hacks of famous beauty expert Cynthia Di Meo for good insight.
1. Rare Beauty Soft Pinch Liquid Blush
Rosy cheeks are the old beauty standards, but the new ways of makeup define the originality of gleamed looks.
Rare Beauty soft pinch liquid blush is available in both dewy and matte finish It has 14 diverse and flattering shades that blend well on your apples and with other makeup products. Its silky and shiny texture gives your cheeks a radiant look.
How to Apply it – Only a pinch is enough and softly blend on your cheek at an angle towards the top of the ear. It blends easily at your cheeks over your matte powder without disturbing your powder.
2) Rare Beauty Soft Pinch Tinted Lip Oil
Rare beauty soft tinted lip oil lightweight formula gives you the feeling that you’re applying nothing on your lips. It’s jelly that delivers a juicy pop of colors.
It’s like a water colour the more you apply it, the more colors pop up into your lips with a glossy texture.
3) Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara
Rare Beauty volumizing mascara is universal for every eye (tested for even sensitive eyes and contact wear). It is waterproof, flake-free, and smudge-free. The lashes look voluminous-lightweight and attractive too.
4) Rare Beauty By Selena Gomez Positive Light Liquid Luminiser Highlight
Rare Beauty by Selena Gomez is a positive light liquid luminiser highlighter that is blendable, it is bright and unique without looking or feeling heavy. Comes with eight gorgeous shades that can be applied with your fingertips. It elevates any skin-care or makeup look.
5) Rare Beauty Find Comfort Hydrating Hand Cream
Rare beauty Find Comfort Hydrating Hand Cream whose scents are phenomenal. The bottle cap is designed in such an exquisite manner that it caters to a person’s needs. Its pointed top was also designed with reflexology in mind, so whenever you want relaxation the bottle is ready to give with two in one fashion.
It stands apart from other beauty products because its products set a different standard of beauty, not the cultural norm of “beauty is perfection”. It’s all about feeling ravishing in your own way and enjoying the makeup.
