Instagram is obsessive and its parents, Facebook, is finding ways to make sure that you stick to it for a long time. The photo and video sharing service is introducing a new tool that will allow you to shop products you find while scrolling.
In the official blog of Instagram, it explained that the tool is called Checkout which is currently available in the US. You can buy a product if you like it without leaving the app.
Right now, there are a bunch of brands such as Adidas, Burberry, H&M, Prada, and Zara that support the ‘Checkout on Instagram’ button on the product page.
You’ll be able to choose the size or color, once you tap it, and proceed to payment process, all without leaving Instagram.
In fact, you will be required to enter the name, billing information, email, and shipping address, only for the first check out.
And securely, these details will be stored, as claimed by Instagram, for the convenience of customers, this step has been taken to turn the social media service into an e-commerce platform.