Anand Ahuja is a name we are well acquainted with. Owning a successful fashion apparel brand Bhane, Anand Ahuja has made huge as an entrepreneur.
He is the spouse of Bollywood’s “Masakali” Sonam Kapoor. He wanted to spread the fashion trend globally through his brand. Bhane, a popular fashion apparel brand came in which had a huge market base.
Anand belonged to a Business- class family that pre-owned a successful fashion brand. The pressure to live up to the expectations of many created Bhane. The journey took place after Anand completed his post-graduation from the University of Pennsylvania, Philadelphia. However, he did not complete his MBA. He also worked as an intern for Product Manager at Amazon and as an assistant buyer at Macy’s.
He wanted to fill up the fashion gap in India by introducing a reliable apparel name. Bhane came much before GAP and Zara made their debut in India.
Bhane did not use any typical advertisements or Public Relations to spread a word for their brand. Instead, they wanted Bhane to be recognized for its quality and affordability. The brand had “authenticity” and that is what attracted people.
Bhane is a mentality, Bhane is the dedication and creativity of people behind it.
We witnessed his love for sneakers on his wedding reception day. He paired up his sherwani with his craziness for sneakers.
He was spotted by the Paparazzi and everyone appreciated his different and catchy style.
Anand Ahuja also claims to own the first multi mark Tennis store– VegNonVeg.
Belonging to a Hindu- khatri Punjabi family Anand lived up to the legacy for their family business very well establishing Bhane and Vegnonveg.