While the world was enjoying the #Superbowl 2021 on weekend i.e. 7th February, a commercial ad during the event caught attention of Californian audience towards India. The ad was about on-going farmers protest of India that is already in global spotlight since few days.
A 30-second ad was shown during the game on Channel 47 KSEE 24 of California between somewhere around 3-3:30 pm. It began with the motives of farmer protest- “India, take back the farm bills,” followed by the quote of Martin Luther King Jr. that says, “Injustice Is A Threat.”
Ad Quoted Protest As ” Largest Protest In History”
The ad says 7 human rights have been violated during the protest and more than 160 peoples have been died. Rihanna’s tweet was also showed in the clip that ends with hashtags #StandWithFarmers and #FarmersProtest.
BREAKING: Watch message of support for farmers during this Super Bowl. We are hearing this Super Bowl Ad will air on Channel 47 KSEE 24, in Fresno County, California, 3-3:30pm.
— UNITED SIKHS (@unitedsikhs) February 7, 2021
However, it is not clear whether the ad was actually aired during the American National Football League or not. But a Canadian-Punjabi singer Jazzy B has posted the video on twitter saying, “World is watching! Farmers ad played at #SuperBowl.”
— Jazzy B (@jazzyb) February 7, 2021
Farmer Protest Ad Costs Millions
Running an ad is not a big deal but in case of #farmersprotest it is very surprising because it takes around 6 million dollars for advertising during Super Bowl game. The reason of such high cost is its immense popularity and the game is watched by more than 168 million viewers every year.
It is one of the highest rating event in the television and sports history of US and #NFL is broadcasted in 30+ languages in 130 countries.
According to the reports, the ad was funded by the Sikh community in California. However, the ad didn’t air on entire California only selected regions and channel broadcasted the clip.
Talking about progress of farmers protest, PM Modi has invited the leaders for a meeting with the aim to resolve the issue. He has also said that MSP i.e. Minimum Support Price will be continued.
Beside this, he has also praised the contribution of Sikhs and farmers in the development of nation and said because of few people country is facing defame on global level.
” We need to protect the nation from foreign destructive ideology,” said PM Modi on Monday while addressing the assembly.