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The Dupe Products Industry Trends: Does Copycat Culture Become a Threat For Big Brands 

Dupe Products

Dupe products culture is swooning over the beauty world, where the beauty products industry is flooded with highly popular dupes among beauty enthusiasts. Dupe products often refer to affordable copies of the beauty products of the big brands decorating celebrities’ beauty closets.

Dupe trends are highly publicized these days due to normal people being attracted to it same quality at a lower price tagline.

Why are people attracted to affordable-priced beauty brands that are exact copies of the highly expensive brands but give the same results the pocket-friendly cosmetic dupes are surging in the cosmetic market industry a lot.

The global hiatus of dupe products in the beauty industry is so big that it affected the sales of big brands. Despite growing demands, it raises the question of the genuineness of the dupe product. Moreover, cheaper products can provide the same level of quality as old products.

What is Dupe Products?

Dupe Product 2

Dupe’s popularity is everywhere in the market, but do you know the meaning of Dupes  Dupe is the “duplicate” of the expensive, high-quality beauty brands, that provide the exact qualities at a cheaper price that are legal alternatives

Dupe fantasy is growing like a raging bull all over the global market, as its hype is growing among young girls who prefer budget-friendly beauty products. 

Why is Dupes so Highlighted Among the Girls These Days?

Dupe Product 1

The time has gone when people’s first choice was celebrities tagged highly expensive brands that decorated the beauty closets of many. However, a transition arrived in the beauty industry in 2019 during Corona, when people started to buy affordable beauty brands over high-price brands, and the dupes came.

The dupe trends are publicized by so many influencers these days, who are promoting dupes on TikTok, Instagram, and YouTube. The shift happened among the customer as they were interested in the review products that are affordable but they do not compromise the quality.

Now customers are evolving in their approach of opting out the beauty products that are affordable and best quality products. Brands like CeraVe and The Ordinary have gained more strength in the market.

The public approach towards the low budget and good quality dupes has seen in different products like the Halo Glow Filter, are Dupes for the Charlotte Tilbury Flawless Filter and  Maybelline Lifter Lip Gloss used as a dupe for the Fenty Beauty’s Gloss Bomb in Diamond Milk.

What Ethical and Legal Issues arise due to the Popularity of Dupe Products

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The Dupes market surged triple folds in the market that overshadowed the luxurious and prestigious brands market. These big cosmetic brands are overshadowed by many dupe products in the market.

It created a fear amongst many brands that they are losing customers but the PRs for those brands rest assured that their demographic of customers is not affected by the dupes propaganda.  They have different sets of people who are using their products and their marketing strategy revolves around the upper echelons of populations.

Dupes copy the packaging or aesthetic of the original brands but do not provide the exact quality. Charlotte Tilbury filed a legal case against Aldi for the sale of the replicas of the original brands due to patent infringement issues.

Conclusion

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The rocketing growth of the dupe products’ marketing strategy is soaring high among Gen Z and many women. The reason behind the dupes’ success lies in their marketing strategy and product quality.

Inflation makes people look for affordable brands that provide the same quality as their high-priced counterparts. Many people don’t want to compromise on their looks, so they better choose the brands available at low prices (dupes) to give them the same level of satisfaction as their beauty counterparts. That could’ve been the same level of satisfaction as their original counterpart.

Many influencers promote the dupes on Instagram and TikTok pages which give a good review to the majority of the people, so they use it without hesitation. 

No doubt the dupes become the favorite for many girls and women these days, but meanwhile the High-priced brands will not lose their market as their demographic belongs to the upper echelon who like the brands.

The Dupes market will continue to surge in the near future as people value money and prefer low-priced beauty brands and second, they do not consider the high-end products to be worth the price.

 

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