19-year-old Aryapriya Bhuiyan from Guwahati went viral during the Indian Premier League (IPL) match between Chennai Super Kings and Rajasthan Royals when her emotional reaction to MS Dhoni’s dismissal was captured on camera. The video quickly went viral on social media and Aryapriya became the face of the new meme template. Within a few days, her Instagram followers grew from 800 to over 3 lakhs. Along with this, she has also started getting brand deals from companies like Swiggy and Yes Madam.
Brand Collaborations with Swiggy and Yes Madam
Swiggy Instamart Collaboration: On Instagram, Aryapriya Bhuiyan has shared a video in which she is seen collaborating on a project with Swiggy Instamart. She captioned the post, “Collab for a reason.”
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Free Korean Cleanup with Yes Madam: At the same time, in another video, she is seen collaborating with another big brand ‘Yes Madam’. The video has an overlay text that says, “I was sad when Dhoni got out, but then I got free Korean cleanup from ‘Yes Madam’.” Aryapriya
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The Power of Social Media Fame
How Aryapriya Bhuiyan Handled Overnight Fame
Before going viral, Aryapriya Bhuiyan was not very active on social media and had just less than 1,000 followers on Instagram. She would occasionally share pictures of her travels, but never thought that her posts would get so much attention. However, after a viral video, her number of followers suddenly increased from 800 to 3.81 lakh.
Support from Friends and Family: Although this attention made her a bit uncomfortable initially, her friends and family were extremely excited and supportive about this new experience. She admitted that all this was a bit overwhelming, but friends encouraged her a lot and the family is very happy with this sudden popularity and love.
