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Burger King’s Stunner Jugaad Fooled Hrithik Roshan, Fans Still Puzzled

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By: pooja
June 14, 2022
Burger King's Stunner Jugaad Fooled Hrithik Roshan, Fans Still Puzzled

Fast-food chain Burger King came up with a Jugaadu ad campaign for their new 50 Stunner Menu and managed to get a response from Hrithik Roshan. But, their gimmick annoyed him instead and made him say “This is not done, Burger King.” The fans are baffled by the trick that how BK added a twist and used a star to grab eyeballs.

How Burger King Tricked Hrithik Roshan For Rs 50 Stunner Menu?

Hrithik was spot in Mumbai film city by paparazzi when they make him pose for the photos. The actor unknowingly posed for the BK’s poster behind him and make it look as if he is actually posing for it.

BK posted the video with caption ‘ How much jugaad is too much jugaad’ on social media post to which Hrithik is not happy. He replied with “ This is not done, Burger King”.

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Truth About Burger King’s MarketingTactichrithik roshan burger king

The fast food chain’s new campaign is all about a new menu that includes everything at Rs 50 only. However, their campaign was more about getting engagement and raising entertainment value rather than their product.

The chief marketing and digital officer of BK, Kapil Grover, said that the initial idea was to make an entertaining content around the Rs 50 menu as well as to execute it differently.

Hrithik Roshan was already the face of this campaign and he also posted a short video on his insta. Haven’t watched the video yet? Check here

 

After seeing both the videos, fans are puzzled and calling BK both wicked and clever. Check all the reactions here

What do you think about this ad campaign?

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